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James Schutz

  • 1 Helpful Answer
  • 5 Answers
  • 1 Listing
Agent at Keller Williams Front Range Properties
About:
I am a Full Service Real Estate Agent, currently working in all aspects of real estate. I handle all aspects of Commercial, Residential, and Investment ... show more
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"Knowing that I wanted to move to a newer home, I looked off-and-on for several years and used several different Realty Firms, but I never found what I ... show more

Are open houses useful?

James Schutz answered:
I've never sold a home via Open House in my seven years in the business.
I'll let you in on a Realtors Secret: Open Houses are a great way to pick up Buyer leads, and look busy for the seller.
The best use for an Open House is this: Your agent should personally invite all of the neighbors to an open house on a weekday afternoon, probably Thursday is best. Five to seven o'clock should get most folks after they get off work. Knock all the doors, and drop off written invitations.
He should also hold a 'Broker Open' at the same time. E-mail blast, MLS mail, E-flyers to all of the brokerages serving the area. Also hardcopy flyers hand delivered to the brokerages closest to the property.
Open house should feature snacks, soft drinks, beer, and wine. Include this info in the invite.
This gets all the 'tire-kickers', 'looky-loos', and nosy neighbors out of the way.
And the agents are the ones who will bring the buyers. So expose the property to the brokers. If you feed them, they will come.
Hope this helps,
-Jim - Tue Jun 2 2009, 07:35

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